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Home buying making your offer more attractive

Making Your Offer More Attractive

Okay, so you’ve found the perfect house. It’s got everything you are looking for, it’s in a fantastic location, the updates are manageable, the sunlight streams in through the windows, the price is in the right range, etc. This is a great feeling, undoubtedly, but it is not quite time to rest on your laurels and call the home-searching adventure complete. After all, you still need to place an offer on the residence in question. And once you place that offer, it needs to be accepted. Enter one of the most challenging questions that people attempting to buy homes face: how do I make my offer more attractive?

Today we embark on a marvelous journey through the process of placing an offer on a home. Our goal with this series is to provide you with some food for thought. These aren’t “must-dos” or commands. Rather, in our upcoming pieces we hope to lay out some of the many options you might consider when it comes to making your offer more appealing. While this isn’t always needed (sometimes, depending on the market and the home in question, the seller will be attempting to make the sale more appealing to you), the real estate market over the past several years has been one in which sellers are at more of an advantage, which means that prospective buyers have had to grapple with the challenge of making their offer stand out from the potential pack.

One of the most interesting trends over the past few years has been the increasing popularity of the cover letter. Unlike earnest money, closing dates, pre-approval letters and the like, a cover letter is not a requirement. Again, this is a trend that gained its extreme popularity only during the last decade or so.

Simply put, the cover letter gives you a chance to introduce yourself to the sellers and explain a little about who you are and why you are interested in the home. The possibilities for where you go with this are fairly endless. You can talk about your plans to have a family, your admiration for the home’s basement, your excitement about the gardening area offered by the back yard. You could talk about your art, your dogs, how the home’s staircase reminds you of your grandparents’ from when you were a child.

The guiding principle here is to present the home sellers with some of what makes you unique, an asset to the neighborhood they are leaving, and someone they can feel proud to pass the home along to.

It should come as no surprise that a stellar cover letter is no guarantee that the sellers will select your offer over all others. Consider it more as another tool to add to the ever expanding belt.

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  • Couldn’t have asked for more! Rich is prompt, efficient, caring and very personable. Rich was great. Stormy was terrific, and the fact that they took care of a problem that arose long after the closing was serice above and beyond. We were very pleased.


  • Rich was very helpful in selling our home. Always willing to offer opinions and solutions as we went thru the sales process. He was always available to answer questions. I highly recommend him to help buy or sell your home.

    M Burgess

  • My house was listed and sold in under a week – and the process was easy. Rich’s assistant Stormy was amazing and was always quick to respond to any of my questions. They took care of everything for me.

    K Blummer

  • We found ourselves in a sticky situation, already under contract with a buyer, and then there was a horrible weather event that could have destroyed the sale. Rich was there to hold all the pieces together, and did so much work on all our parts to make sure the deal stayed together. I don’t think we would have sold without him. Rich is a national treasure!

    Diane and Steve

  • Rich sold our house in 5 days and above asking price! We were pleasantly surprised and thankful for the quick sale, and we know it was due to his expertise and negotiation skills. Additionally, his associate, Michelle Rottach, was incredibly helpful in our search for our new house. Her patience, advice, and expertise was critical to helping us find a forever home that we love. I highly recommend their team to anyone looking to buy or sell!

    D Ramos

5 reasons to partner with Rich Bassford

  1. Consistently one of the Top Selling Agents in QC
  2. Successfully completed over 1400 transactions in his career.
  3. Calculates the ideal sale price to meet your expectations and attract buyers.
  4. Brings interested buyers to your doorstep.
  5. Maximizes your home’s visibility online and through his network of agents.